DISCOVER OKINAWA

ABOUT

Learn about / Be.Okinawa
Okinawa is a place of beautiful nature and warm-hearted people,
where You can be your true self.
The Be. Okinawa symbol embodies these facets of Okinawa.
“Be.” is a warm expression of welcome, and an invitation from
Okinawans for guests to partake in an experience.

GUIDE

Get started on planning your trip to Okinawa.

LIVE NUCHIGUSUI

Nuchigusui is life medicine - a wisdom, a philosophy, and a way of life in Okinawa,
centered around mindfulness, spiritual fulfillment, and physical well-being.
Experience Okinawa and live Nuchigusui.

VIDEOS

Visit the campaign site and explore
Okinawa’s unique experiences.