TIMELESS
OKINAWA AWAITS

These islands, jewels spread across a deep blue sea.
Once the Ryukyu Kingdom,
today home to a proud, unique and beautiful culture.
A fascinating, often turbulent history.
Jungled hills, mangrove-lined inlets, sandy beaches
and rocky islets above the coral-filled crystalline waters.
It all awaits: often unchanged, always alive: Okinawa.

History of Ryukyu

Amazing Nature

Alluring Culture

DISCOVER
OKINAWA

ABOUT

Learn about / Be.Okinawa
Okinawa is a place of beautiful nature and warm-hearted people, where You can be your true self.
The Be. Okinawa symbol embodies these facets of Okinawa.
“Be.” is a warm expression of welcome, and an invitation from Okinawans for guests to partake in an experience.

LIVE NUCHIGUSUI

Nuchigusui is life medicine - a wisdom, a philosophy, and a way of life in Okinawa,
centered around mindfulness, spiritual fulfillment, and physical well-being.
Experience Okinawa and live Nuchigusui.

VIDEOS

Visit the campaign site and explore
Okinawa’s unique experiences.