Visit the campaign site and explore Okinawa's unique experiences.
Nestled in the crystal clear waters of the Pacific, Okinawa is the home to a rich, historical and diverse culture.
With luscious tropical forests and pristine beaches, Okinawa's natural wonders are just the beginning. With one of the worlds' longest life expectancies, the islands inhabitants have unlocked the secret to longevity - and they call it Nuchigusui.
Nuchigusui is life medicine - a wisdom, a philosophy, and a way of life in Okinawa, centered around mindfulness, spiritual fulfillment, and physical wellbeing. Experience Okinawa and live Nuchigusui.
Get started on planning your trip to Okinawa.
Learn about / Be.Okinawa
Okinawa is a place of beautiful nature and warm-hearted people, where You can be your true self.
The Be. Okinawa symbol embodies these facets of Okinawa.
'Be.' is a warm expression of welcome, and an invitation from Okinawans for guests to partake in an experience.